High attrition rate due to generation difference.
“How can a ‘gen a’ be my senior, when I’m 50 with even more experience.” – Gen x employee. The difference between Indian value system & corporate culture is bringing down Indian corporates.
Ancient-recipes serving for meaningful engagement​
For an Indian mother the perception of healthy household is the transfer of ancient food values to the daughter in law. But things are different for today's daughter-in-laws. How a small service design intervention can bring back the ancient value system to increase the bonding?
Identifying UX issues in manufacturing.
Putting an IT backbone doesn't always increase productivity. A simple investment of 40k-50k in sign, symbols & color psychology can increase productivity by 12%.
Curating a 'Welcoming Experience' in Indian Homes​
“How can a ‘gen a’ be my senior, when I’m 50 with even more experience.” – Gen x employee. The difference between Indian value system & corporate culture is bringing down Indian corporates.
Taste, Geography & Behavioral Economics​
Every Consumer has a different taste palette and a preference. What ties a more larger group is their geography that enables for a better translation of a 'food recipe or a dish' in a niche business done through behavioral economics.
Designing an internal brand for creating employee belongingness
70% of shop floor employees did not even recognize the owner of the company. If such a small detail in the company is not translated to the last line then how to expect the employees to feel proud of the workplace.
Post covid times calls for ‘New Masslow’s hierarchy of needs’
“How can a ‘gen a’ be my senior, when I’m 50 with even more experience.” – Gen x employee. The difference between Indian value system & corporate culture is bringing down Indian corporates.
Engaging the Senses
While using a product like bell, the consumer is stimulated with multiple senses across the environment. These sensory perceptions makes the innate behavior and emotions of the consumer into a perceptive and relatable experience
