Inculcating dynamics of people, space and multi-culture in our food alchemization process.
Providing Holistic
Guest Experience
Food is a business where monotony doesn’t work at all. With everchanging taste experience, one must work on all 6 senses.
How we can Alchemize for you
1.
New Value Proposition
for HORECA
We make meaningful value proposition by keeping the core of the owner intact to improve your brand equity and ultimately increase footfall through experiential hospitality.​
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The new value proposition will help your business create a holistic experience by unifying your brand. strategy and delivery. This approach helps promote long-term growth opportunities that benefit your identity.
2.
Culture &
Crew Transformation
It is very important to nudge the customer experience through the behaviour of people in the hospitality business. It becomes the key to developing a better experience.​
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In order for consumers to receive seamless experiences, staff-crew bond and their behavior must be designed in tandem with the protocols of operations. Creative TR specializes in designing these behaviors.
3.
Culture &
Crew Transformation
It is very important to nudge the customer experience through the behaviour of people in the hospitality business. It becomes the key to developing a better experience.​
​
In order for consumers to receive seamless experiences, staff-crew bond and their behavior must be designed in tandem with the protocols of operations. Creative TR specializes in designing these behaviors.
Food space and kitchen previously did not go hand in hand, but today they need to be stitched together to tell a story of food that affects consumer sensory perception.
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Creative TR curates experiential stories of development for brands, through menu design and testing, standardisation and automation, and even scalable stories.
4.
Food Product &
Kitchen UX
Why few foods businesses thrive versus some big brands? Alignment. Every frequency passes through the culture of food innovation, which reflects consumer gastronomic tastes.
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We With our team of experienced researchers, we understand the food's story through senses, from taste to brain engagement, to ecology of food to health. We align food & culture innovation through that of a client and the system, which includes the market, human health, food and eating habits.
5.
Food, Culture, Human &
Market System Alignment
​ Changing customer expectations require constant alignment of market, food, and culture through constant analysis of big data and input of the right information.
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The CX strategies we develop help clients measure differentiated experiences for today and tomorrow to create consistent, scalable, and multichannel signature moments that support meaningful consumer relationships.
6.
Reviving Balance towards gastronomical future using Data & Marketing
Insights
Designing an internal brand for creating employee
belongingness
70% of shopfloor employees did not even recognise the owner of the company. If such a small detail in the company is not translated to the last line then how to expect the employees to feel proud of the workplace.
Insights
Designing an internal brand for creating employee
belongingness
Solving "Crackiness" of Mothers in Indian Household
The decade viewership pf 'Saas-Bahu drama' has entered Indian home's psychology. See how the 'kitchen'- the most ruckus creating area is also the solution to the problem. Learn how a daughter-in-law must break the ice.
Insights
Post covid times calls for ‘New Masslow’s hiearchy of needs’
India has risen up from the survival stage. An audit of employee motivation using our behavioural research process found out the hidden motivation of the employees.
Insights
Our Work
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Our Services
Creating Gastronomical Innovation
Curating Organisational Belongingness
Building Contextual Perceptions
