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In a saturated market, brands without a purpose struggle to stand out and
build loyalty.
We uncover a brand's purpose using our specialized Alchemization methods based on scientific principles, enabling them to connect more effectively with their audience.
BehavioRAL
M ING
DIGITAL
&
STRATEGY
ANALYSIS
DESIGNING
80% of your profits come from just 20% of your customers according to data science.
Combining our Alchemization process with consumer data, behavior analysis, and perception analysis so that you can formulate a digital strategy that encourages users to use your product.
​Businesses must examine how their brand experience impacts employees and consumers as the latest research shows workplaces impact employees' productivity and wellbeing.
Partnering with you to design internal communications, launch plans, and ongoing employee engagement programs, we bring the sense of urgency and engagement purpose-driven initiatives require.
​Creating a lovable brand requires looking beyond its value. Eventually, audiences and brands become interdependent.
Utilizing Neuromarketing & Experiential marketing strategies, we launch brands into key audiences' worlds by understanding shared values & taking purposeful actions.
Insights
Designing an internal brand for creating employee
belongingness
70% of shopfloor employees did not even recognise the owner of the company. If such a small detail in the company is not translated to the last line then how to expect the employees to feel proud of the workplace.
Insights
Solving "Crackiness" of Mothers in Indian Household
The decade viewership pf 'Saas-Bahu drama' has entered Indian home's psychology. See how the 'kitchen'- the most ruckus creating area is also the solution to the problem. Learn how a daughter-in-law must break the ice.
Insights
Post covid times calls for ‘New Masslow’s hiearchy of needs’
India has risen up from the survival stage. An audit of employee motivation using our behavioural research process found out the hidden motivation of the employees.
Insights
Identifying UX issues
in manufacturing.
Putting an IT backbone doesn't always increase productivity. A simple investment of 40k-50k in sign,symbols & color psychology can increase productivity by 12%.
Insights
Our Work
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Our Services
Creating Gastronomical Innovation
Curating Organisational Belongingness
Building Contextual Perceptions
Shaping Humanised Services & Products
Empowering Societal Transformation
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